The development of the brand EFLA - Encontro de Fotografos Latino-Americanos was inspired by the look both as an expression and a capture tool.

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A unique identity was created, which through a symbol represents plurality, encounter, simplicity and visual reading. Piggybacking on the diversity of Latin peoples and cultures.

The public's first contact with a brand is through the logo, therefore, it must convey its values objectively and effectively, being easily recognized. The EFLA symbol was constructed within a circular grid, with Golden Ratio measurements.

 

The supporting graphic element will be the drawing of a silhouette of the eye with overlays of secondary colors. To represent all Latin American perspectives in one place.